Göteborg office

Stora Badhusgatan 37
411 21 Göteborg
+46 31 339 62 00
info@happy.forsman.com

Stockholm office

Kungsgatan 48
111 35 Stockholm
+46 31 339 62 00
info@happy.forsman.com

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peter.o.wastergard@happy.forsman.com
+46 31 339 62 00

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When people count more than numbers

Preera, an independent management consultancy, has helped its clients navigate complex transformations for almost two decades. The company is a founding member of the Transformation Alliance, a pan-European network of management consultants with assignments across the world.

Direction

Preera is not your stereotypical management consultant – grim-faced, sharp dressed and with a head of full of ideas from the other side of the Atlantic. On the contrary, their views on leadership focus on empowering the individual. Dialogue, coaching and guidance are preferred to brutal restructuring. This philosophy needed to be reflected in their appearance and behaviour.

Successful transformations all have the individual as their starting point.

Creation

Working from a revised brand platform – with its focus on “real change” – we created a new visual identity. A personal, engaging image differentiates Preera from the traditional leviathans of the industry. And thanks to smart digital applications and a relevant communication concept – “The art of meeting change” – a picture emerges of a splash of colour in a sea of grey pinstripe.

Activation

Preera’s brand is much clearer today. The visual identity communicates commitment, while the packaging of their strategic offer has greatly simplified communication with clients. This helps create the most vital ingredient of all in any major change project – confidence.

Packaging Preera’s offer has simplified communication.

The Preera story, past, present and future, is summed up in a manifesto.