Göteborg office

Stora Badhusgatan 37
411 21 Göteborg
+46 31 339 62 00

Stockholm office

Kungsgatan 48
111 35 Stockholm
+46 31 339 62 00

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The fresh scent of Aroma

Aroma is a range of bath and shower products, designed to create a spa-experience at home. Ideal for anyone wanting to treat themselves to a little affordable luxury.


Fragrances have a major impact on our well-being. Our task was to give the brand an identity reflecting that insight. We opted for a design that is simple and distinctive, a spectrum of soothing shades.


There are three scents, each evoking a different emotion: Sprudlande (Exuberant), Rogivande (Soothing) and Uppfriskande (Refreshing). Sprudlande has the bubbly fragrance of Japanese cherry blossom and magnolia, Rogivande the calming scent of sandalwood and ylang ylang and Uppfriskande the wonderful smell of fresh citrus and crunchy green apples. Each fragrance comes with its own colour scheme. The “o” in the logo is like a bubble, gently wafting away on a light breeze and spreading the scent.


Launched in March 2018, and available at Åhléns.

The range consists of some 20 products – all containing proven skin-friendly ingredients.

What we did

  • Design applications
  • Design platform
  • Naming and nomenclature
  • Packaging design