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411 21 Göteborg
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Kungsgatan 48
111 35 Stockholm
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The market for fiber technology solutions is constantly evolving. While fiber to the home (FTTH) remains the focus of most suppliers, other areas are becoming increasingly important—not least heavy industry, transport, and harsh environments. What’s more, the emerging 5G wireless technology relies on robust fiber optic networks.

Since 1993, Hexatronic’s mission has remained the same: to provide society with durable fiber-based connectivity. To accommodate the company’s impressive development, it was essential to shift focus—from cables to communication infrastructure—and reinforce Hexatronic’s reputation as a dependable partner.


Working closely with Hexatronic, our challenge was to clarify the relationship between parent company and the multiple subsidiaries operating worldwide—and create a powerful umbrella that can represent all parts of the offer. A new brand platform and a number of freshly defined business areas map the future for Hexatronic. The revamped identity provides the necessary visual tools to reach stakeholders across all platforms.

The brand experience shares the group’s knowledge and expertise generously, while conveying the essence of its new statement: A lasting link to the future.

A shift of focus from cables to communication infrastructure.


Following the launch, the updated group brand and the extended offering will be rolled out internally and externally across all markets.

What we did

  • Activation tools
  • Brand architecture
  • Brand platform
  • Brand portfolio strategy
  • Design applications
  • Design concept
  • Design platform
  • Digital service design
  • Naming and nomenclature