Financial services / OPEN
Getting more done with less stress
OPEN operates in a high-pressure sector – stores, eateries, events – where many people labour under constant stress. But we discovered that organizations with effective health and productivity programs reported higher revenue per employee, less employee absence and greater shareholder returns. It sounds like a given, but in order to promote health and boost efficiency, stress relief is essential. We decided to call this Motivational performance™, designing the OPEN brand around the expression of positive energy and joy in a fast-paced environment.
To plan, perform and grow your business comes down to controlling those numbers.
Motivational performance™ is all about numbers – statistics, transactions and time. To plan, perform and grow your business comes down to controlling those numbers. We then realized that by visually playing with the 0, 9, 3 and 2, we could spell OPEN and create a wordmark with a distinctive personality. The bespoke typeface could then be used for branding numbers and statistics – neatly tying the whole identity together. The result is a fresh brand with a broad set of useful tools.
Launched on February 1, 2019, and still being implemented.